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As the e-learning culture began to gain momentum, we were approached by – Paper Video – an e-learning portal that prides in calling itself a digital classroom. Paper Video told us, “We aspire to be the first choice for students, all over, to learn and grow with, with the online tools made available to them. How can you help us get there?” They educated us about the unique and informative digital experiences that they have created for students. We gave it no second thought and jumped on the opportunity to help improve India’s education ecosystem.
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Paper Video was established with the vision of creating a positive impact on the way children study. The idea was to develop an e- learning portal with a holistic curriculum that was easy to understand and consume. What makes Paper Video unique is the ease of understanding that the portal provides along with a simple and user-friendly way to explore the various modules available.
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The digital solution that we created for Paper Video dwelled upon the idea of an active online community that promotes learning, not only through bookish chapters and homework, but through the effective approach of interactive knowledge sharing. Phase 1 was completely focused on redesigning and redeveloping the site with custom graphics and responsive designs. Phase II ran parallel – focusing on the user experience and functionality of the product.
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We developed audience personas to delve deeper into the consumer journeys of the potential target groups. This groundwork helped us get kickstarted with phase 1 of the project - establishing the design of the new site architecture.
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Children are the primary audience, thus vibrant visuals are implemented to keep them intrigued and motivated.
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Headline
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Title
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Body Text
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Hints
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To clearly articulate a topic or notion and to provide decoration, the following icon and illustration styles are used.
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For the ideal user experience, every phase of the user journey was planned and optimised.
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Take a look at what one of our satisfied customers has to say.
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