Baristas are the face of Starbucks. Baristas personally connect and create moments that make a difference and work together to create a welcoming store environment.
UI/UX
Digital Marketing
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.Starbucks started a contest for customers to create their own coffee recipes and send them. For that, they wanted a new website for customers to participate and see who is ranking, because they have a big number of customers and are organizing the contest in India.
Designing a successful website involves many factors and perspectives. To achieve this, we prioritized a clear content strategy ,information architecture and moodboard. Understanding our target audience is equally important, as it allows us to tailor the design to their needs and create a user-friendly experience that keeps them interested and engaged.
After gathering the required data, we proceeded to conceptualize and plan the project. To design an effective information architecture and user flow, we identified key features and their use cases, which were then used to create user stories that defined the project's scope. We also determined all necessary features and their interactions. The final stages involved wireframing, developing a style guide, and creating prototypes
Green is the color of growth, freshness, uniqueness, and prosperity. Based on this, color palette shown below is used for Toyota.
#006241
#00754a
#252525
#D4E9E2
#eed350
#b6cbd5
#d2705a
#005e66
#4c9f87
#c79443
#edc4c9
Barista Go Type
Lander Grande - Regular
Sodo Sans - Regular
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